Author: Anton Entin

Data Visualization

Looker Studio Custom Channel Groupings

Google’s default channel groupings are notorious for misattributing traffic. More often than not, they assign it to the wrong channels or relegate it to the “Unassigned” category. This issue becomes even more pronounced in larger projects that utilize custom source/medium tags (UTM tags) without standardized naming conventions. It’s particularly challenging in scenarios involving multiple and

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Export All of Your Tags from GTM to a Spreadsheet Effortlessly

Are you looking to perform an audit or organize your Google Tag Manager (GTM) tags into a neat spreadsheet? You might have noticed GTM doesn’t offer a direct way to do this. But don’t worry, we’ve got a straightforward, no-coding-required solution for you! Why Export GTM Tags to a Spreadsheet? Whether it’s for auditing purposes

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