Author: Anton Entin

Analytics

Time on Site or Visit Duration Custom Trigger in GTM

Imagine you need to segment your users by their visit duration and break them down into groups like 3, 5, 10 minute visits. Such segmentation can help you enhance your marketing tactics, target your most engaged and interested users with custom messages and ads, remarket to them on social media and other places. But how

Read More »
PPC
Data Visualization

Looker Studio Custom Channel Groupings

Google’s default channel groupings are notorious for misattributing traffic. More often than not, they assign it to the wrong channels or relegate it to the “Unassigned” category. This issue becomes even more pronounced in larger projects that utilize custom source/medium tags (UTM tags) without standardized naming conventions. It’s particularly challenging in scenarios involving multiple and

Read More »
Analytics

Export All of Your Tags from GTM to a Spreadsheet Effortlessly

Are you looking to perform an audit or organize your Google Tag Manager (GTM) tags into a neat spreadsheet? You might have noticed GTM doesn’t offer a direct way to do this. But don’t worry, we’ve got a straightforward, no-coding-required solution for you! Why Export GTM Tags to a Spreadsheet? Whether it’s for auditing purposes

Read More »