Category: Data Visualization

PPC
Data Visualization

Looker Studio Custom Channel Groupings

Google’s default channel groupings are notorious for misattributing traffic. More often than not, they assign it to the wrong channels or relegate it to the “Unassigned” category. This issue becomes even more pronounced in larger projects that utilize custom source/medium tags (UTM tags) without standardized naming conventions. It’s particularly challenging in scenarios involving multiple and

Read More »