Pay Per Click Campaigns

An ultra-local business (dentist, body shop, handyman, etc) in a less busy market can run Google ads quite successfully using a budget of $300 – $500/month. On the other hand, a nationwide insurance company or ecommerce brand can spend millions of dollars monthly on ads across Google and other platforms.

The cost is determined by the competition in the niche you operate, the size of the market you are trying to cover and the ambition you put behind your campaigns. At that, any cost you incur with advertising needs to be justified by the return it yields.

For your campaigns to be effective in both cost and return, you need to ensure that your strategy is well thought-through, your campaigns are well-configured and the results (KPIs) are tracked properly.

We help our customers every step of the way in setting up and running their PPC campaigns, ensuring that they meet their advertising goals and grow their business. 

On a yearly basis, a small-size business can spend anywhere from $5,000 to $50,000 on pay-per-click advertising. 

Google Ads
Naturally, this is the main and most versatile channel for the majority of advertisers. We use Google Ads for a variety of customer campaign objectives: from driving foot traffic to a local print shop or generating appointment bookings for a doctor’s office to driving high-value contractor leads and ecommerce sales. Google Ads offers a robust set of targeting options ranging from manual to fully automated AI-driven optimization of your ads and campaigns.

Bing Ads
Although much smaller than Google, Bing Ads helps our customers extend the reach of their campaigns and capture audiences that enter the Bing search ecosystem from various Microsoft products. Most of the time we synch Bing ads with Google and enjoy the additional flow of conversions that add up to the overall campaign success.

Facebook / Instagram Ads
Running ads on Facebook and Instagram is different from running ads in search engines. It requires a different mindset. The audiences on social media are not there for buying products and services but for socializing. Therefore your ads and targeting strategies need to account for that. Remarketing, conversion funnels, ecommerce sales, and lead generation are among the main campaign types that we run in Facebook and Instagram for our clients.

Linkedin Ads
Certain types of campaigns and offers resonate better with professional audiences and are more aligned with their goals. We use Linkedin when we need to run our customers’ offers in front of professionals in certain industries or companies, or based on job parameters, education, professional affiliations, and other criteria that Linkedin makes available for targeting.

Improving the conversion rates of your PPC campaigns is an important part of our campaign management process. After all, you put money into advertising to get results. And “Results” = “Conversions”.

As we run your PPC campaigns we closely monitor your conversions. Be it product purchases, leads, calls, appointments, app installs, or anything else that you want your campaigns to produce more of, we strive to squeeze the maximum (or more) from your ads budget and give you the best returns possible.

The conversion optimization process begins early:  at the stage of planning and creating your PPC campaigns. At that stage, we align the campaign elements properly to target the right audiences and get them to land on pages that are closely synched with their search intent and goals.

This process helps maximize the chance of your ad campaigns to convert from the early stages of their existence. Further, as the campaigns run and collect performance data, we make tweaks to your landing pages, ads, keywords, and other campaign elements to refine the results.

All such tweaks are recorded and tracked so that we can see the effect they produce on the performance and conversion rates of your campaigns.

Our go-to tools for tracking campaign results or KPIs are native ad platform reports and Google Analytics. We diligently configure tracking for all meaningful conversion types of your campaigns.

This helps us stay closely in touch with all the aspects of your campaign performance, and provides providing valuable data 

For operational and tactical insights we mostly use the reports built into the ad platforms. For higher-level campaign KPIs  we use Google Analytics